Privacy Policy

At Tovika, we respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains how we may collect, use, share, store and protect your personal data when you visit our website, place an order, contact us or otherwise interact with our services.

Information We Collect

When you visit our website, place an order or communicate with us, we may collect information such as:

Your name
Billing and delivery address
Email address
Telephone number
Order and purchase information
Payment and transaction information
Account information, where applicable
Messages and communications you send to us
Device and browser information
IP address
Information about how you use and interact with our website
Cookie and similar technology information

Payment information may be processed directly by our payment service providers. Tovika does not generally receive or store your complete debit or credit card details.

How We Collect Your Information

We may collect personal information directly from you when you:

Place an order
Create an account
Contact our customer support team
Subscribe to marketing communications
Submit a form through our website
Browse or interact with our website and services

Certain technical and usage information may also be collected automatically through cookies, analytics tools and technologies used by our website and e-commerce service providers.

How We Use Your Personal Information

We may use your personal information for purposes including:

Processing and fulfilling orders
Arranging delivery of purchases
Processing payments and refunds
Providing customer support
Sending order confirmations and delivery updates
Responding to questions and requests
Detecting and preventing fraud
Protecting our website and services
Maintaining and improving our website
Complying with legal, tax, accounting and regulatory requirements
Sending marketing communications where permitted by law
Understanding how customers interact with our website

We aim to use personal information only where reasonably necessary for the purposes for which it was collected.

Lawful Basis for Processing

Where UK data protection law applies, Tovika may process personal information using one or more lawful bases.

These may include:

Contract: Where processing is necessary to process an order, complete a transaction or provide a service you have requested.

Legal Obligation: Where processing is necessary to comply with applicable legal, tax, accounting or regulatory requirements.

Legitimate Interests: Where processing is reasonably necessary to operate, protect or improve our business and services, provided those interests do not override your rights and freedoms.

Consent: Where we have asked for and received your permission, including for certain marketing communications or non-essential cookies where consent is required.

Where processing is based on consent, you may withdraw your consent at any time.

Order and Payment Information

When you place an order with Tovika, we use the information you provide to process your purchase, arrange payment, prepare and fulfill your order, provide delivery information and assist with cancellations, returns or refunds where applicable.

Payment transactions may be processed by third-party payment providers using their own secure systems and privacy practices.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential website functionality, remember preferences, understand website performance and, where applicable, support analytics, advertising and marketing activities.

Where required by applicable law, non-essential cookies will only be used after the appropriate consent has been obtained.

You may be able to manage your cookie preferences through the cookie controls provided on our website or through your browser settings.

Marketing Communications

Where you have provided consent, or where otherwise permitted by applicable law, Tovika may send you promotional or marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication or by contacting us.

Messages relating directly to your orders, payments, deliveries, returns or customer service requests are transactional communications and are not considered marketing communications.

How We Share Personal Information

We may share personal information with trusted third parties when reasonably necessary to operate our business and provide our services.

These third parties may include:

Website and e-commerce service providers
Payment processors
Delivery and logistics providers
Customer support service providers
IT, cloud and hosting providers
Analytics and marketing service providers
Fraud prevention and security providers
Professional advisers, such as accountants or legal advisers
Government authorities, regulators or law enforcement where required by law

We aim to share only the information reasonably necessary for the relevant service or purpose.

International Data Transfers

Some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal data is transferred internationally, appropriate measures will be taken where required to ensure that the transfer is handled in accordance with applicable UK data protection requirements.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy and to meet applicable legal, tax, accounting, fraud prevention and regulatory requirements.

The retention period may vary depending on the type of information, the reason it was collected and our relationship with you.

When personal information is no longer required, we may delete, anonymize or securely dispose of it, as appropriate.

Data Security

Tovika takes reasonable technical and organizational measures designed to protect personal information from unauthorized access, misuse, loss, alteration or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Your Privacy Rights

Depending on the circumstances and subject to applicable UK data protection law, you may have the right to:

Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information in certain circumstances
Request restriction of certain processing activities
Object to certain types of processing
Request transfer of certain personal information
Withdraw consent where processing is based on consent

If you wish to exercise any applicable privacy rights, please contact us using the details provided below.

We may need to verify your identity before processing certain requests.

Children’s Privacy

Tovika sells toys and children’s products, but purchases through our website are intended to be made by adults.

We do not knowingly seek to collect personal information directly from children where parental or guardian consent would be required by applicable law.

If you believe that a child has provided personal information to Tovika inappropriately, please contact us so that we can review the situation and take appropriate action where necessary.

Third-Party Websites

Our website may contain links to websites, platforms or services operated by third parties.

Tovika is not responsible for the privacy practices or content of third-party websites. We recommend reviewing the relevant third party’s privacy policy before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or applicable legal requirements.

When changes are made, the updated version may be published on this page together with a revised Last Updated date.

We encourage you to review this Privacy Policy periodically.

Complaints

If you have a concern about how Tovika handles your personal information, please contact us first so that we can review your concern and try to resolve it.

You may also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.